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In order for brands to run a successful marketing strategy, they need to first identify who their customers are. This always has been a difficult task. Daniel Yomtobian says that these days, advertising relies on Big Data. He adds that by using their huge troves of information, brands can send the right message to the right audience, thus ensuring the success of their campaigns and achieving the desired returns on investment. The limitation is due to Big Data being more of a...
Daniel Yomtobian
Advertise.com
https://www.advertise.com
This press release is issued by Advertise.com