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Demand of Isohexadecane to Soar with Heightened Color Cosmetics Demand

Color cosmetics remain the prominent end-use of isohexadecane in the coming decade. This is fuelled by increased consumption by millennial and accounts for 60% of color cosmetics sales. The changing population demographic and growing social media influence is having an effect on purchasing decisions of consumers. Isohexadecane is used in a wide range of color cosmetic products ranging from foundation, make-up remover, eye-liner, and eye shadow palettes. Thus, color cosmetics end-use is likely to propel the growth of the global...

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James Hilton

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